As trends constantly change, and evolve so are peoples individual styles. The past couple of years we have been moving away from the logomania craze of 'GG' Gucci belts and matching t-shirts, towards the more 'quiet' brands and logos.
The term Quiet luxury has been thrown around around a lot, but what actually is it? Quiet luxury are the brands and aesthetics that the 'loud luxury' brands can't attain. Money talks, whilst wealth whispers. It's classier, elevated and well put together. An effortless look overall. Quiet luxury highlights the craftsmanship, and quality of the product.
Higher quality produced luxury goods speak louder than those plastered with logos and branding. It signifies craftsmanship over wealth. I find that what you wear comes down to personal style, this can range from logo t-shirts and monogramed bags, to cashmere sweaters and and understated bags. Those with a capsule wardrobe tend to invest in staple pieces, things that'll last longer and can be paired and layered with many other pieces, than to have stand out items of which is the vocal point of an outfit.
Trendy pieces tend to be those that play into loud luxury and logomania, as opposed to being quiet luxury. However, quiet luxury pieces have also been trending tremendously. Take the Hermes Oran sandals as an example, everyone and their mother own a pair... maybe even 5! It's an elevated brand and a beautiful silhouette of shoe - also priced fairly well. This allows for everyone to be apart of the quiet luxury 'aesthetic' without having to splurge or fully commit to a style (and a Birkin). The same can be seen with luxury jewellery houses. Cartier love bracelets, and the whole Van Cleef and Arpels Alhambra range has taken off in the past few years. You're no one if you don't have either or. Now it's not as quiet as it once was, but it definitely signifies wealth!
Just like all trends, logos go in and out of style. When it comes to logomania, some luxury houses take things to the extreme. Many change up their logos seasonally for their spring summer and autumn winter collections, whereas a good handful of them remain the same. Chanel have never compromised on their classic interlocked CC logo, whereas Versace changes up what logo they have on their bags and ready-to-wear pieces. Notably, Hermes have never changed up their logo, but have multiple - the classic H, the Kelly lock, and many equestrian takes on the letter H.
Some quiet luxury brands have now become household staples, including Loro Piana, Brunello Cucinelli, Max Mara, The Row, and more recently Celine and Loewe. Simple, yet elegant pieces have now become the vocal point of outfits these days. Whether it be a cashmere coat, a well crafted bag or shoes, or even the tiniest gold hardware logo is now making up an overall fit.
Brands such as Gucci are playing both the quiet luxury crowd, as well as the logomania fanatics. They cater for many consumers, some after a classic smooth black leather Diana bag, whereas others are wanting a GG supreme monogram luggage set. This travels to their ready to wear pieces also, they haven't cut back production on their logo t-shirts, but are also continuing to produce quality and intricately designed pieces.
Regardless what team you're on, old money or new money, loud luxury or quiet luxury and the old money aesthetic, no matter what's trending if it doesn't align with your personal style, or is something you don't see living in your wardrobe for years, don't buy it and don't play into the hype. Not everything is for you, and that's okay. Luxury fashion is expensive, and without a doubt an investment. Build your capsule wardrobe and find your personal style - wear what you want confidently, and unapologetically. It's not the pieces you wear that creates a vibe, it's how you wear it.
- H x
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